Start Your Engines

The next time you are searching for a new car or truck, head to to explore the vast inventory of nearly 40,000 new and pre-owned vehicles. Select your car or truck online or contact any of our more than 150 Penske Automotive Group dealerships that represents more than 40 brands across the U.S.

Your Program Rewards

  1. $400 Cash Reward on any new vehicle purchase or lease.
  2. $300 Cash Reward on any pre-owned vehicle purchase or lease.

Get Started

Step 1:

Register at

  • Click on the Register button to fill out basic information and confirmation of employment
  • Once registered, you will obtain a Username and Password
  • Make contact with a Penske Automotive Group dealership who will assist you, and negotiate a price
  • At any time, you may visit a Penske Automotive Group dealer or browse our inventory online

Step 2:

Start shopping, then make your purchase

  • Visit
  • Search and find your vehicle by Make, Model, or specified distance from your home
  • Submit the “Contact Dealer” form to set up an appointment with a dealer who will be ready to assist you
  • If you like, we can even arrange shipping right to your door
  • Finalize your purchase with the dealership

Step 3:

Redeem your reward

  • Go to
  • Login using your Username and Password
  • Go to the Claim Your Reward section and complete the information to verify your vehicle purchase/lease
  • Check the status of your reward at any time by logging in to
  • Expect to receive your reward check within 6 to 8 weeks

Rules of the Road

Employee Eligibility

To qualify for the Penske Vehicle Purchase Rewards Program you must be an HCA employee at the time of your new or pre-owned vehicle purchase or lease. The new or pre-owned vehicle must be purchased or leased through a Penske Automotive Group dealership in the U.S. Only U.S. HCA employees are eligible for this program upon hiring (Puerto Rico excluded).

Family Members

At this time, the program is open for vehicles titled to the HCA employee only and not to family or friends.


Employees are eligible to receive a $400 reward on the purchase/ lease of a new vehicle and/or $300 reward on the purchase/lease of a preowned vehicle from any Penske Automotive Group dealership in the U.S. The reward can be claimed in addition to any special offers or incentives for which the employee is eligible at the time of purchase at the dealership. There are no brand or model restrictions at this time. Purchases or leases prior to March 1, 2017 do not qualify for a reward. Contact dealer for final vehicle pricing.

Reward Redemption

In order to submit a request to redeem your reward, you must register on-line at and follow the instructions for providing proof of purchase or lease which adheres to a valid purchase date of March 1, 2017 or later. We require that you submit your reward request within three months of your purchase or lease. The vehicle must remain registered in the qualified HCA employee’s name for a period of six months from the date of delivery. Please allow 6-8 weeks after providing proof of purchase to receive your reward.

Program Period

This program may end or change at any time without prior notice. Modifications to the program will be posted to and become effective upon posting. All purchases or leases prior to any program modifications or termination will remain eligible for the rewards program.

Need Assistance?
For questions email:, visit, or call 1-855-9PENSKE (1-855-973-6753).
Special Employee Benefit PDF